Real estate agents are typically required to attend periodic seminars in order to remain aware and educated about the latest in the industry. Sometimes, though, these seminars can start to feel a bit boring and repetitive. If you're an agent who doesn't want to spend another day hearing about color trends or the latest interest rates, then look instead for seminars on these topics. These may not be the most popular of real estate seminars — in fact, some are very niche — but the information offered in the seminars has the potential of really broadening your horizons and maybe even transforming your career in real estate.
How to Market to a Particular Sector
If you work in commercial real estate or hope to do so, then look for seminars that focus on marketing to a specific sector. For example, you may see a seminar on selling real estate to doctors or one on selling real estate to grocery stores. Each of these sectors is incredibly unique, and without experience, you're unlikely to know what the buyers really need in a building. If you attend a seminar and learn more, then when you do come upon a client in one of these industries, you can take them on with the confidence that you'll be able to find them the right space in an efficient manner. Who knows, in a few years, you might be the go-to agent for doctors in your county, and it all started with one seminar.
How to Better Collaborate With Others
There are so many seminars that focus on teaching agents to go it themselves. For instance, there are seminars on taking better photos of commercial real estate and on writing better property listings. But sometimes, you really cannot do it all on your own. You may be better off hiring a commercial photographer, a copywriter, or a legal assistant. Taking a seminar on collaborating with others can prove really helpful as you expand your commercial real estate business and take on bigger clients with more intricate needs.
Legal Issues Surrounding Commercial Property
As you're probably aware, there are a lot more legal issues that can come up when you're buying or selling commercial property as opposed to residential property. Mostly this is the lawyer's responsibility to handle, but it's still helpful if you have a good understanding of the various issues that can arise and how they are resolved. Taking this sort of seminar will make you a much more useful agent to big commercial buyers since you'll be able to answer more of their questions rather than having to defer to the attorneys.
Real estate seminars do not have to be boring! Venture outside the box, and take a more niche class, like those listed above. Your career will benefit. Look for commercial real estate seminars that offer this sort of information.